why1

Advertisement has always been about capturing people’s attention and repetition. And there’s no better place to achieve both than Delhi Metro. In terms of ROI, advertisement with Delhi Metro is second only to TV.

 

With a 208 km of track and spacious modern stations, you can be sure that your message is heard and repeated enough to breed familiarity. Thus enhancing brand awareness and ultimately get you what matters – more sales.

 

“Familiarity breeds liking.” – Daniel Kahneman, Noble prize winning psychologist

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Let’s take a look at the stats again:


  • Total number of cities: 5 (New Delhi, Faridabad, Ghaziabad, Noida, and Gurgaon)
  • Total number of stations: 156
  • Daily ridership: 30 lacs Appx.
  • Annual ridership: 80 crore Appx.
  • Total system length: 208 km Appx.
  • Total number of trains: 216


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why2

Apart from being a huge network, here are some other benefits of advertising with Delhi Metro:


why3
  • 1. Giant moving billboards make sure that your brand message captures people’s attention.
  • 2. High visibility determines that people actually read the advertisement, unlike skipping ads on TVs and using ad-blockers on the internet.
  • 3. As 2/3 of metro passengers are daily passengers, metro wraps effectively reinforce the message, increasing brand awareness. So the next time when a person goes to buy something, your brand image will come into his mind first.
  • 4. With travel time lasting from a couple of minutes to 1.5 hours, the impact your advertisement has on people is unparalleled.
  • 5. Word of mouth is the most powerful form of advertisement and the holy grail of any marketing campaign. Advertising will Delhi Metro compels people to talk about the brand, thus spreading word of mouth.


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eg. communication is your partner in Delhi Metro branding. We are here to take your brand exposure and sales to the next level.